The Big Summer Sale: Behind the Scenes

For the last few years we, at NuGa Arthouse, have been thinking about having our very own affordable art sale. There were so many artists we wanted to exhibit, some of whom who we have worked with for the last 8 years, and those who we have recently met on our visits to artist studios and graduation shows around India. We felt very fortunate to be working with such wonderfully talented individuals and thought it would be interesting to get all their best works together and put on a show like no other – that too in the heart of London!

Everything started falling into place when we were able to use an old Victorian house in the heart of Belsize Village for the sale. So, after two years of serious collecting and curating of artworks from all across India, we were finally ready to host our first sale – NuGa Arthouse: The Big Summer Sale.


Having held numerous exhibitions in the UK and in India we were pretty confident that this ‘sale’ would be easy to organise – we were wrong! It was probably more work than our past exhibitions put together! I guess that’s what happens when you want to exhibit nearly 200 hundred works in one venue, over three days! With the usual hurdles to overcome, we managed to get the show on the road and it has been such a rewarding experience.


Our real aim for the Summer Sale was to give people an opportunity to see a variety of art forms, styles and mediums all under one roof. It was important that people were able to see how artwork would look exhibited in an actual home rather than a clinical gallery space. We were overwhelmed by all the positive feedback we have had about the show –the artwork, the installations and the experience.

A big thank you goes out to all our wonderful artists, dedicated helpers and our loyal friends and supporters.


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